Challenge

Position CoiniGo as a standout solution in a highly saturated fintech and crypto payment space with zero initial brand equity, no prior content, and a need to grow trust fast in the trading ecosystem.

My Role

• Contributed to shaping the brand’s personality and tone alongside the creative team
  
  

• Co-led the development of a full-funnel content strategy (organic + paid)

• Managed paid campaigns across LinkedIn & TikTok Ads
  
  

• Conducted market & competitor research to guide brand positioning and outreach
  
  

• Supported creative execution and digital visibility across key platforms

Outcome

• CoiniGo went from idea to presence in under 90 days, positioned not just as another PSP, but as a bold, user-first disruptor.
  
  

• Through a mix of strategic content, well-targeted ads, and insights-backed storytelling, we created real signals in a noisy space.
  
  

• The brand launched with a clear voice, memorable identity, and an immediate visual footprint
  
  

• Organic social efforts grew the audience rapidly, setting the stage for ongoing engagement
  
  

• Our team helped close broker partnerships by communicating CoiniGo’s value in human, high-impact ways
  
  

• Content production flows became faster and sharper, enabling speed without sacrificing quality
  
  

• Our positioning efforts paved the way for CoiniGo’s voice to stand out with confident, unfiltered, and ready to challenge the norm