Challenge

Launch a completely unknown travel startup in Cyprus: a tight-knit island community where reputation spreads fast, but trust is hard to earn.
The mission: position GP Hermes as a unique, reliable, and community-embedded experience curator, not just another agency.

My Role

Brand Positioning:

Built a clear, authentic narrative around nature, stress-free travel, and deep experiences.

Community Engagement Strategy:

• Collaborated with local communities, Russian expats, and interest groups in their core events.
  
  

• Created experiential campaigns that spoke the local language and culture.
  
  

Influencer & Local Voice Activation:

• Worked with Andreana & Thelxia, and other local micro-influencers.

• Tied them to real experiences, not scripted promotions.

  
  

Public Exposure:

• Led partnerships with Cyprus government tourism reps in local activities.

• Designed branded booths and event presence for GP Hermes to feel present.

  
  

Built a Brand Face:

Created episodic social content to humanize the brand.

Outcome

• GP Hermes became a recognizable name in the Cyprus market within the first year

• Achieved full brand awareness in key local areas through word-of-mouth, not paid media

• Instagram followers grew rapidly.

• Hosted activations that blended wellness, culture, and outdoor adventur

• First government-collaborative trip was fully booked, positioning the brand as "insider-local"

• Built a brand face that resonated locally