Challenge

Evolve a well-established jewellery brand into a digitally-driven, high-performing business across GCC markets. The core challenge: amplify reach, drive online sales, and resonate with a younger audience — while upholding luxury heritage.

My Role

E-Commerce & Paid Media Revamp:

Led the launch of a new UX-optimized website and refined PPC strategy (Google, Meta, Snapchat), achieving nearly 3× online sales growth within a year.

Regional Campaign Leadership:

• Designed and executed 360° seasonal campaigns (Ramadan, Eid, Gold Weeks, Valentine’s), tailored across UAE, KSA, Oman, Bahrain, and Kuwait.

• Delivered double-digit engagement uplift and measurable retail traffic during key seasons.

Market Research & IMC Optimization:

• Conducted extensive market research across GCC markets to understand consumer behavior and brand positioning gaps.

• These insights shaped seasonal campaign planning and improved media buying efficiency by 30%.

Performance & Insights Strategy:

Unified retail, e-commerce, CRM, and social touchpoints into one consistent performance-driven funnel

Team Enablement & Systems:

Upscaled the in-house digital team and introduced repeatable content systems — now core to ongoing campaigns.

Outcome

• ~3× growth in online sales within 12 months

  
  

• Double-digit engagement increase in UAE & KSA
  
  

• Traffic spikes and store footfall uplift during key campaigns
  
  

• Media efficiency improved by 30% via smarter targeting
  
  

• Positioned brand for Gen Z & millennial appeal, maintaining its luxury essence
  
  

• Built scalable, insight-driven workflows across GCC markets